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Decoding the BJP victory

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The BJP and Prime Minister Narendra Modi has scripted history by becoming the second political party in the Indian history to come back to power. BJP lead National Democratic Alliance (NDA) has won 303 seats and has improved its 2014 election performance with more than 50 percent. While observing the victory of BJP in a map, we can notice that BJP remains strong the strongest in the Hindi Belt. Though there are several reasons behind the victory, let us look at the some of the common ones.

Failures in UP

Strong alliance of SP-BSP combine failed to make a big impact in the important state of Uttar Pradesh. They managed to win only 15 seats in the state, while BJP led NDA won around 64 seats. Many believe internal reasons for the failure of the big alliance. SP’s poor performance could be due to the improper vote transfer from the BSP. Moreover, the infighting in the Yadav clan and Shivpal Yadav’s rebellion, poor distribution of tickets and the fact that the SP got a tougher lot of seats in the UP. When we look into the arithmetic reason, people voted against the BSP-SP combine. The total vote share of the SP and BSP dropped from 42.2 percent in 2014, to around 37.22 per cent in 2019 Lok Sabha election.

Lack of strong alliance

Principal opposition party Congress failed to make strong alliances with regional parties. The party leadership over estimated the victory achieved in the three states (Rajasthan, Madhya Pradesh and Chattisgrah). Even in Delhi, it fielded its own candidates against Aam Aadmi Party, which had won local elections there in 2018, as a result it split the opposition vote. While Aam Aadmi Party also failed to defeat the BJP, which won all seats in Delhi. In the same way, Gandhi himself took a seat from the Left Democratic Front (LDF) in Kerala. One of the biggest loss was from West Bengal and Uttar Pradesh, Congress didn’t side with the strong regional parties (SP-BSP), once again it splitted the non-BJP vote among the opposition parties.

Inability to project clear vision

Congress party always relied on threats on secular values, Rafale deal and schemes from BJP. But the BJP and PM Modi's narrative were a new and strong with a clear agenda of power and corrupt free India. It gave the people credibility and vision which appealed to many voters through out north India. It delivered a clear goal of what BJP was promising, and one that citizens were fast to embrace. Congress never presented a clear agenda and goal for the entire country. Even when the Congress proposed new policy that could have appealed to a large electorate— for instance, guaranteed minimum income of Rs 72,000 a year received much attention, but it was less attractive for the people.

Inability to replicate strategies Southern Parties

In the Southern States, barring Karnataka, BJP could not gain much seats like in West Bengal and Odisha. BJP amd Hindutva could not understand the linguistic, political, historical and cultural factors of the Tamil Nadu and Kerala. In Tamil Nadu, where Dravidian politics had strongly entrenched itself as a counter to big forces, slapped the the BJP yet again. Followed by defeat in Kerala. Congress failed to follow the southern parties model of strategies.


Securing the second term also means the BJP should correct its mistakes. Gaining the trust of all citizens will be a necessary prerequisite for new BJP government and Modi to drive India’s growth in all sector and attain the journey as a global power. It is only reasonable thing the common man expects from new government who had continously said ‘sabka saath, sabka vikas (with all, development for all)’.

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