The 21st century stands out from the one�s that preceded it in the fact of it being perhaps the greatest revolution that humankind has ever witnessed. A massive revolution, which culminated from the numerous innovative and futuristic reforms undertaken by men in the latter half of the 1900�s, ineffable are its wonders.
The technological advancement achieved by the advent of the second millennium presaged a boom in digital communication the world over. This revolution brought men across latitudes and longitudes closer, thus forming one global village. The conventional media of the previous century transformed by leaps and bounds, such that, it cemented itself as the wondrous giant child of digital technology.
It has to be mentioned that the potential inherent in digital technology was of such incomputable magnitude, that, it was beyond what the newly transformed conventional media could contain within itself. This overflowing potential was what harbingered a new giant into this sphere. Though unlike conventional media in method of approach, social media, fostered from the above said untapped potential, did not take long to rise as a world player. Its ability to connect to the masses remains to this day unparalleled. It can be ascertained that its contribution in bringing the world closer is of mammoth proportions.
The interesting fact remains, however, that it is from these very strengths that the greatest negatives of social media sprout. Its wide acceptability exposes its followers considerably to its vices. Unlike conventional media which present facts based on proven assessment, it is almost impossible to assert the legitimacy of what social media projects. Social media exposes the masses to possible exploitation by fringe elements and individuals with vested interests. In social media, such persons discover a thriving market where their vicious goods can be sold in humongous proportions.
It is here that the credibility of the conventional media eclipses the so-called wave of popularity enjoyed by the other. Conventional media which comprises newspapers, radio and television channels from reputed broadcasters, can be safely believed to be responsible agents who draw their matter from legitimate sources. Moreover, they are open to the suffrage of scrutiny by the public. On the contrary, quest for true source on social media platforms is akin to diving into an unfathomable abyss.
Though social media enjoys wide popularity and following, it would be unwise to proclaim it to be the champion of the masses. Close analysis proves that it has been unable to cut across all age groups and economic backgrounds in its drive to gather widespread popularity. The reality, build upon the foundation of facts, prove that newspaper and television- the two mammoth branches of conventional media- occupy the driver�s seat as the champions of the masses, cutting across all spectrums of differentiation. Social media, propelled by the internet, has not yet achieved the status of being represented as a part of the common household. The sad truth is that the internet, which is the sustenance of social media, is still a luxury in the not so developed countries of the world.
In addition, social media platforms have still not succeeded in roping in the older sections of society. Admitting that they have evolved into a haven, where the youth get to voice their ideas, it is still to be seen how much influence they can yield on other age groups. This universality in appeal gives conventional media a clear edge over social media.
As technology grows with a vision of digitization of the whole world not sparing any nook or niche, transcending all boundaries, we need a medium which keeps our trust and enlightens us with the truth based on solid facts and nothing short of it, rather than one which voices the concerns of a group in a confused manner, apart from misleading us.
It can be asserted that with all its advantages and good ideals the social media has captivated mankind and given him a new dimension to ponder over. But, in spite of all these advantages, it is the credibility and perfectly synchronous and adapted to the age machinery of the 21st century-conventional media which promises better.
-A. Rama Sankar